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Hey, everyone, it’s Neil Patel here for another Q&A Thursday video. I’m here with Adam LaDolce from Viewership.
This one is from Albert Santiago de la Cruz, and this question is very pointed to Neil, what do you think of AdSense?
I hate AdSense, I hate YouTube ads, no offense YouTube, no offense Google because you’re making good money from it and other people are as well, good for them. I hate Facebook ads because you can now monetize your videos on Facebook. I hate any form of banner ads. And the reason I hate ads is for one thing, well technically I don’t hate ads, I like buying ads.
I just hate putting ads on my own website. And here’s why I hate putting ads on my website. Number one, if I put AdSense on my website, I’m getting a fraction of the money. Google the middleman is keeping the other portion and there’s nothing wrong with that. They’re in business to make money too and they do it, but you as a publisher you’re not keeping the majority of the money, or you may or who knows what the split is. But I don’t think everything is crystal clear on how much you get to keep.
Number two, if someone continually advertises on your website, that means they’re making more money than whatever they’re paying you. And they’re just not paying you money, they’re paying Google money and they’re paying Google more money than whatever you’re getting. Which means they’re making more money than whatever they’re spending. So if they’re making more money, that means you would make more money if you just sold a product or service like they are doing. To give you a good idea, Adam puts AdSense on your YouTube videos right?
He has over a million views, that’s a lot. How much revenue do you generate from those ads per month?
About $2,000, $2500.
$2,000 to $2500 a month. That’s not bad, that’s a good amount of money. But with your YouTube channel when you first started off and you started selling info products and Ebooks from that same traffic, before you even had your own website, how much revenue were you generating when you did that?
Yeah like 10X that, easily, when I first started.
So he was generating $20,000 a month roughly. That’s so much more than putting AdSense on your sites. You get what I mean right?
I’m not trying to say that you shouldn’t use AdSense because I hate Google. I love Google, it’s my favorite search engine. I’m just saying you would make more money if you created your own products or services and then you were the one who was doing the advertising. You don’t wanna be the person at the bottom of the totem pole. You wanna be the person who’s buying the ads. You don’t wanna be the person who’s serving ads.
Technically if you’re Google and you’re serving ads you’d be at the top of the totem pole but you don’t wanna be the person placing ads on your website, you wanna be the person who is buying the ads because that’s where the money is.
I also just one last thing on why I personally hate AdSense or at least relying on that as your sole source of income is that your entire livelihood in life is all dependent on this other company. Basically, Google is your boss. Like Google can fire you and they can shut you down, they can demonetize you, especially on YouTube and then suddenly your business, let’s say I have known YouTubers who make $50, $60,000 a month from AdSense, you get demonetized, you’re out. That’s it.
There goes your income. And if you wanna do ads, you can use AdSense, but consider AdSense, consider direct ad sales, consider signing up for other media partners or ad partners, do direct sales, whatever it is. And by doing that, you won’t be as reliant on AdSense and then you’ll have income coming from multiple places. So if something wrong happened at least you’d still be making money.
That’s it for this week’s Q&A Thursday video if you want a question answered on next week’s video, leave a comment below. Either way I’ll answer it, thank you for watching, please subscribe, comment, share, like. I appreciate it, thank you very much.